Source: China's electronic newspaper

Editor's note: in the shenzhen mobile phone industry in the process of exploration, the reporter has a first impressions are most lasting concept: shenzhen government must be shenzhen mobile phone industry blueprint of "chief designer". Hold "tight grasp industry leading" idea, the reporter interviewed the shenzhen science and technology and information technology, deputy director of LiuJian Dr. Unexpectedly, the shenzhen information technology industry "fathers" not only to the reporter said the idea of question, and very modest attitude said "industry are the subject of enterprise, the government is also benefit from the development of the industry". In addition, he in shenzhen some of the mobile phone industry present situation and the question made their point of view.

To pay attention to the development of own brand

The China electronic news: do you agree with shenzhen mobile phone industry group without big brand support this statement?

LiuJian: you have a misunderstanding, a thought of mobile phone brand seems to be nokia, samsung, MOTOROLA, etc., think China does not have a strong brand. But we want to see China mobile phone brand this several years of rapid development, shenzhen huawei, zte, in global terminal domain has very good brand influence; Do dual mode dual to stay cool yulong in Hong Kong's market value is more than 5 billion yuan; TCL, konka, shenzhen skyworth is the leading brand, they also have strong mobile phone industry; The new rising gionee, days, days of fairy and brand influence also more and more big.

The China electronic news: there are ideas that shenzhen to make "mobile phone", should also let more in the field of mobile phone multinational companies come in, do you agree with this view?

LiuJian: I think we should look at the problem from two aspects. Attract the multinational phone brand in shenzhen to establish marketing or production base, can really improve and enrich the shenzhen mobile phone industry chain format, also can promote the development of the industry chain, more can promote the domestic companies raise the level of management. But on the other hand, shenzhen mobile phone industry has been the rapid development phase, the multinational company in again, I'm afraid the possibility is not large also, but also may be the existing industry and market bring influence and impact. I think, the Chinese people are very smart, some things can completely to grope.

At the same time I also believe that, with the shenzhen mobile phone market and industry environment is further perfect, in the global mobile phone industry chain to further improve the status, many multinational companies will pay more attention to shenzhen, we also welcome them to shenzhen camp.

Shenzhen was established to test platform

The China electronic newspaper: you think shenzhen mobile phone industry at present should also perfect is what?

LiuJian: now shenzhen to strive for is to establish a convenient mobile enterprise effective detection platform, let the enterprise's efficiency is higher.

At present all mobile phones into the detection are going to Beijing completed, a mobile phone test down at least 2 ~ 3 months. And now, mobile phone market update quickly, the life cycle of a mobile phone may also only 2 ~ 3 months, after the test, has entered the end of the market. Why now those black phone popular? In the final analysis because they rob in the regular army permission before enter the market.

This is we are a lot of weaknesses, if this perfect up, for the local mobile phone enterprise seizes the market commanding height is very effective.

At present shenzhen have relevant test platform. We have specialized and the Hong Kong special administrative region government cooperation, by the Hong Kong special administrative region government investment is 3 billion yuan, established 6 key test platform, and encourage our business in Hong Kong's equipment test.

The government only supportive

The China electronic news: China mobile phone industry is developed areas of the beijing-tianjin-hebei, Yangtze river delta and pearl river delta, the pearl river delta region is located in shenzhen to faster than the speed of other mobile phone market rapidly rising scale, sum up experience, you think shenzhen government which is different from other local government affair?

LiuJian: you this question first based on a wrong idea: industry development by the government. Shenzhen mobile phone industry of booming development, benefit from the shenzhen local vigor, thanks to the joint efforts of industry chain, the intermediate of course the government's credit, but industry are the subject of enterprise, the government serve only as a support role.

If the government input energy more, industry environment has to be better, but think it is the government's job, that is not correct.

The China electronic newspaper: shenzhen mobile phone market prosperity, but also bring market disorder problem. Shenzhen to standardize market have any plans?

LiuJian: strictly speaking, this is beyond our families believe bureau function range of things, but from the point of view of the bureau department letter, or very much hope to the shenzhen mobile phone market in order to maintain good. Our attitude is very clear, is to protect the enterprise with independent intellectual property rights.

Shenzhen mobile phone market order problems involved in the so-called "regulars" and "guerrilla" problem, but from another sense, two kinds of power is the vitality of both shenzhen in.

Mobile phone industry will also to the shenzhen concentration

The China electronic newspaper: finally, please you looking at the shenzhen mobile phone industry.

LiuJian: shenzhen mobile phone industry development prospects, because it is difficult to prospect and national policies. One thing is for sure, the global mobile phone industry, including China's mobile phone industry, will be more and more concentrated to shenzhen. In fact this is a reciprocal process. The development of mobile phone in ten years, other parts of the cell phone enterprise constantly have fallen, and shenzhen fallen not a few. Reason is that mobile phone market unpredictable, a product can make enterprise earn millions yuan, also can let it loss tens of millions of yuan, if an enterprise has a mobile phone pressure cargo 100000, May 80 million yuan of money on there, revolving will go bankrupt. But in shenzhen, enterprise risk resistance force will increase, because the relative to other market, shenzhen easier to digest mobile phone.

In addition, shenzhen has a complete mobile phone supply chain.

In a word, the mobile phone industry will be more and more concentrated to shenzhen, shenzhen mobile output value will be more and more big, Enterprise independent brand also will more and more; "Underground" mobile enterprise also will slowly turn to "ground" up, and after a period of accumulation, will be evolved into "regulars".