Shenzhen silicon pood technology co., LTD., innovation and development of documentary

In 1965, China's first piece of integrated circuit successfully developed, was born the first only germanium alloy transistor, than international just seven years later. But in ten years during the unrest, as companies have production conditions and facilities damage, the industrial development against the law, together with the international technology blockade and embargo, widening the IC technology and industry in our country with international level of gap. Before reform and opening up, China's IC industry is still in the scattered, manual type production status.

30 years of reform and opening up has brought profound economic and social changes, as well as the development of IC industry in our country has injected new vigor and vitality.

Shenzhen as electronic industry center, integrated circuit technology and industry, with its infinite change, innovation and strong penetration, and promote the rapid development of the information industry.

Entering the 21st century ten years, shenzhen IC design development is rapid, in 2011, shenzhen IC base platform design enterprise as many as 150, employees ten thousand people, IC design industry achieve sales of 12.6 billion yuan, accounting for 26.6% of the national, in the forefront of the domestic large and medium-sized cities.

Compared with other domestic cities, shenzhen IC design industry development history is not long, but development is rapid, its important reason is that with the development of shenzhen IC design industry's unique advantages, has become the domestic IC products distribution center, design center and application center.

In shenzhen IC design industry in the hundred shine a light industry Yu Yu wonder - shenzhen silicon pood technology co., LTD. (hereinafter referred to as silicon pood).

Silicon pood was founded in 2006, mainly engaged in integrated circuit design and sales. The company focus on consumer and industrial electronic products field, provide relevant product package solution and integrated circuit. The company by the returnees elite and domestic IC world famous people founded, mastered the core technology of the fields and solutions. A number of products obtained national integrated circuit layout design patent, the company is shenzhen integrated circuit member unit of guangdong province, the combination of integrated circuit technology alliance unit, obtains the national ministry of industry and information issued by the integrated circuit design enterprise recognized certificate and the shenzhen high-tech enterprise, national high and new technology enterprise honorary title. The company was established six years, in line with "the service, professional, innovation, excellence" business philosophy, innovation and enterprising, shaping the brand, leading industry, and contribute to the society.

Adhere to independent innovation, enhance the competitive advantage

Every year in our country imports the biggest single commodity is??????? Is the oil? Is not. Iron ore is? More is not. Is chip! Is integrated circuit chip. Every year in our country imported IC chip is worth $120 billion. Integrated circuit as the basis and core of the information industry, is the national economic and social development of the strategic industry, promote the development of economy, promote social progress, improve the people's living standards and national security plays an important role, etc.

Integrated circuit enterprise to realize the rapid growth and enhance competitiveness, it must carry on the independent innovation and grasp core technology, with independent intellectual property rights.

China's integrated circuit design enterprise in technology development to basically have two kinds of modes: one is the introduction of mode: use foreign core technology or patent in terms of product development, the lack of independent core technology and technological innovation, the company's profit and market competitiveness is weak. The second is the independent innovation mode: have own core technology accumulation, product design and technical innovation, and has set up a file in the market segment in has certain market share and competitive advantage.

Shenzhen silicon pood technology co., LTD belong to the latter.

Silicon pood was first established, through to the integrated circuit market after careful investigation, according to the company's technical strength, decided to take the development of the company target location for integrated circuit design, focus on consumer and industrial electronic products field.

A clear positioning, silicon pood began in IC design field of professional development. With its professional technology and dedicated spirit, provide the market with professional integrated circuit and product solutions and technical support, quick response the customer and the market demand, to provide quality products and complete technical services.

Silicon pood company general manager zhou happy life introduces to the reporter, integrated circuit industry chain by internal main in the upper reaches of the integrated circuit design company, middle reaches of the integrated circuit processing factory and downstream integrated circuit after process (including testing, packaging) plant, the three big related industry group composition. In the upper reaches of the design company in accordance with the customer's request to design the circuit diagram, then the middle reaches of the processing factory will be built in the circuit diagram, the silicon wafer and sent to the downstream of the process plant package test, and finally made the customer need the product.

Can see from this, integrated circuit design is the integrated circuit industry chain first link, is also the core of the integrated circuit technology, the innovation ability is the key of integrated circuit design.

Silicon pood since its inception has been committed to the consumer and industrial class chip, etc. Series of integrated circuit product design, development and application of the market. The company always adhere to the road of independent innovation, and innovation as enterprise development of continuous power.

Silicon pood has the first-class research and development center and strong r&d team, and more than r&d personnel, 80% has master's or higher degree, the company also with domestic research institutions and institutions for technical cooperation, in the new product development technology and research and development speed, the silicon pood leading in the domestic industry enterprise, become the development of the industry pioneer. In 2007, silicon pood and passed the "shenzhen high-tech enterprise" determination, adhering to the technical innovation as the driving force of development, adhere to the road of independent innovation development. In 2011, after rigorous audit, evaluation, silicon pood has officially approved the "national hi-tech", a special honor to get both silicon pood scientific research strength certainly, but also for enterprise product technology content affirmation, and silicon pood people have independent innovation achievements; It marks the silicon pood in IC design field with a strong technical strength, in the road of independent innovation set up a new milestone, To sign the silicon pood innovation development journey and step on to a new level.

Silicon pood design team development "audio amplifier", "touch screen control IC", "power management," "backlight drive", "LED display driver", "precision operational amplifier", "multiple analog front end", "LiYin series chip" and "FM transceiver chip", etc. Series of products, has won a number of national patent technology, with a fully independent intellectual property rights. The company research and development of XPT8863, XPT8971, XPT8871, XPT2069, XPT8305 and a series of products, in 2011 put on the market, in the integrated circuit industry a new innovative agitation, has been widely praised by the industry experts and recognized by the market participants, and arrive at "2011 China ten big IC design company achievement award nomination.

Although silicon pood in independent innovation has made outstanding achievements, but in the interview weeks life f or appear is somewhat confused, the company researchers spend a year, even a few years time developed a new product, the development of investment funds have 12 million, products on the market, and immediately be imitated, and generic cost is extremely low, only spend tens of thousands of yuan is enough, the spread of imitation, make the products become cabbage price, quality goods is submerged in the "hold" the sea. He says that, although our new products are applied for the national patent, but the state protection of intellectual property rights, inadequate enterprise is not willing to spend time and energy to engage in a lawsuit. In the long run, enterprise innovation passion is bound, and not willing to let go bold to do research and development, and to make new products will quietly to sell, afraid of being copied imitation.

Silicon pood into integrated circuit design field only six years, in the disordered market competition, the enterprise has always been to the normal development state of mind to face copy imitation, although weeks life f some confusion, but he still cheerfully said, others imitation of our products that we have the ability of independent innovation, research and development strength, at the same time, also prove silicon pood is a leading in the industry. We only have better innovation, step by step lead, lead, let others always with behind us go.

Silicon pood set 6 years, give full play to the technological advantage, rely on independent innovation, through the market deeply grasp, and constantly developed with independent intellectual property rights of innovative products, greatly enhance the enterprise's core competitiveness, silicon pood become integrated circuit design field benchmarking enterprise.

The pursuit of perfect quality, the mold industry brand

The 21st century will be a quality century, when China product price advantage come to an end, according to the trend of economic development, Chinese enterprises must be into a new field of competition, quality competition. Since the global financial crisis, domestic enterprises face the competition is becoming increasingly fierce, especially in the IC industry is facing international pressure of competition is day by day prominent. Continuously improve product quality and service quality, is the IC industry to participate in international market competition, but also the premise of IC industry the only way to be powerful.

With the integrated circuit feature sizes diminishing, integration and improving performance, in order to reduce cost and improve the performance of integrated circuit technology, the introduction of new materials, new technology and new device structure. The development of integrated circuit reliability and quality guarantee and improve brings great challenge. Deal with semiconductor industry change with each passing day and fierce competition, product listed speed and market share is one of the important considerations elements, but if the product quality defects, there is customer return or to recall from the market, the company's brand image and the influence of sales is quite heavy even closed the plagues.

Silicon pood is caught it, with the high quality products and good service to win the trust of customers, with cast quality brand, the company has been a huge success.

Weeks life f said, we strive to use the lowest cost, and design the best performance of the integrated circuit products to meet customer demand.

Silicon pood from the date of establishment, unswervingly adhere to the "pursuit of perfect serious attitude, with professional knowledge and innovative technology, providing the customers with service and product solutions," the quality of ideas, put the quality consciousness on important company management, quality problem is higher than all, quality management is better than all. The company passed the ISO9001 quality management system certification, the establishment of a from the design, production and sales of the link quality monitoring system, and the quality control in each process link source.

Weeks life f says, a good design is taken into consideration robust design, fully consider the customer application environment: in the working voltage, working temperature has wide application range, the process fluctuation also should have good compatibility. To realize the design of high quality, quality management personnel must be in a project started intervention projects, in the determination of the quality standard and related design review, design verification, design confirmation. Products must pass small batch, batch, mass production, and the customers to use evaluation, will officially released.

In the test program control. The company set the test specification and review, according to the test specification debugging test procedure, each new product testing program debugging completed, in other ways to verify the validity of the test procedure. Product testing include: high temperature operation life test, cold and hot impact test, high temperature steam pressure test, constant temperature and humidity bias test, electrostatic discharge test, etc. At the same time there are products of the inspection, the supplier's management and the selection of raw materials, ensure the quality, etc.

At the same time, the company has also established product archives registration system. Silicon pood monthly production millions a chip, which chip is which shift production records, weeks life f said, do so on the one hand is to guarantee the product quality, on the other hand, guarantee the customer service quality, but the customer problems, the service personnel can according to the customer to buy the product files to register, accurate to find the chip production time, flight, can effective solve the customer's problem. Silicon pood is still in the traditional products based on its quality by improving performance better, through the disruptive products, its efficiency is higher, the product is more suitable for the users' demand.

Quality management, people-oriented. Only by constantly improving the quality of the people, in order to constantly improve the design quality and product quality. Silicon pood continuously strengthen quality consciousness education, from the leadership decision-making to each employee to quality standards and quality work a clear understanding and the understanding, the quality behavior plays an important influence and conditioning. The company all staff in the targeted quality consciousness education, make quality first thought thorough popular feeling. Through carrying out quality consciousness activities, change the quality of the staff concept, and enhance our sense of competition and the sense of responsibility, among the staff firmly establish likes the hillock being professional spirit, the pursuit of customer satisfaction by 100%. So that each employee can consciously to ensure that the company produces deliver the customer demand the product quality, quality and service quality. Through the enterprise quality management, quality education and quality responsibility and build up the consciousness of quality management, and through the quality incentive mechanism that quality system more perfect.

Integrated circuit design is knowledge intensive industry, establishing stable talent team is an important guarantee for the sustainable development of the company. In order to keep talents and use their positive, silicon pood mainly from three aspects: one is to create superior starts working and living environment, give people a good development space and atmosphere. 2 it is respect for technical personnel's creativity and ideas, encourage innovation, allowing them to make mistakes in innovation. And according to the characteristics of technical personnel, the implementation of the elastic, agile management system. Three is to create attractive salary and benefits, make the talents in the company with a sense of accomplishment, a sense of worth.

In silicon pood, and interpersonal harmony, information channels, we speak freely, dare say dare, dare to give advice. Companies often organization staff out activities and organize various game, karaoke contest and so on; Company boss and staff and not the points, general manager office became a chat room staff talks ventricular, thus it can be seen, the company, employees will not be hard work?

Silicon pood go in independent innovation, shaping own brand at the same time, the introduction of absorption international integrated circuit innovation concept, in line with the international well-known enterprise technology cooperation, silicon pood partner a is the world's third largest enterprise, a is the first ten big enterprise. The international brand cooperation, make the silicon pood brand awareness rising.

Adhere to the market orientation, to solidify the competitive strength

In recent years, China's IC design industry development process, appeared different differentiation, successful, are competitive energy company, and they all have own preference and preferences, those who want to full flowering enterprise has in recent years some taste bitter taste, and this year the state to tighten monetary policy, leading to some small and medium-sized enterprise massive bleeding, directly or indirectly to engaged in IC design of small and medium-sized enterprises have an important impact.

In fact, the domestic IC design enterprise facing the main bottleneck and challenges in addition to technology, capital and talents outside, the application of the market also is indispensable, and IC design industry chain with the problems. In IC design industry development process, technical threshold actually gradually decreased, but the application as the center of innovation in difficulty but increase, namely how to innovation? How and market combination?

Weeks blessed life that because of the IC design enterprise investment is very high (including personnel, design technology, etc.), therefore, to be sustained, healthy development, the core is the solution of IC products market application. At the same time, the practice tell us, no forever products and technology, only ever changing market. Only grasp the pulse of the market change to keep up with the pace of the market changes, to be a winner.

In the product and market application, silicon pood increase market research and product development efforts, in-depth market visit customer, understand customer's ideas and Suggestions, make product development direction, make a design engineer in product design more concerned about the customer's needs, from the perspective of customers. In the product development direction to a high-end market development, try to avoid or reduce the malignant competition in product and market segments, the company has maintained strong market development situation.

In marketing, silicon pood strategy is not advertise, do not make publicity, new products developed, through the sales staff told the core client, this strategy is to avoid others to follow suit imitation. But in practice, silicon pood explored will follow suit enterprise into his partner practice, let them obligation for the company to do publicity, engage in the promotion. Weeks life f says, since can't put an end to follow suit, why don't you take advantage of an opportunity and, for the enterprise into its scope of cooperation, in the orderly competition drive the enterprise develop together, mutual benefit and win-win, also play a part in the social responsibility of the enterprise.

In responding to market changes, silicon pood have their own strategies, innovation is the traditional routines and products division bureau, have different market positioning, form a reasonable product portfolio, in order to enhance the competitiveness of the market, to market environment change the uncertain factors. Weeks life f think, company with research and development advantages, constant development of high-end products, and maintain the sustainable development of the company power, is the long-term development goals; And ZhongDiDuan products just deal with the requirements of market competition, it is to rob cap, spell market share.

In the market development, silicon pood implementation is the dumbbell development strategy, which is grasping technology, grasping the market, technology and the market simultaneously. The company although is founded late, but development speed is advanced. In 2010, silicon pood an office in Shanghai, professional services in east China area for customers, at present, the company has a professional sales staff and people, the establishment of a national integrated circuit products sales network, the year sales integrated circuit chip to 200 million a.

On the road of development, silicon pood continuously explore, follow the trend of the development of integrated circuit market, introduce and learn the advanced technology and advantages of resources, and constantly improve the production capacity, increase the technological innovation, the use of advanced technology, advanced product model and advanced management idea, for dealers to provide better quality and more benefits and more accurate products, from technology, quality, price, service and improve their own comprehensive strength, security dealers interests are the highest return. Through the development goals and ideas of reform and innovation, silicon pood management more scientific and perfect service, techniques and more solid, more advanced development. The company has always been to the "comprehensive innovation, practical" for the purpose, focus on integrated circuit design of the subdivision market bigger and stronger, creating a world class IC design industry.